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End User: A company that uses material handling equipment to aid in the manufacture of their product line.

Distributor: A company that typically sells allied material handling products including rack, mezzanies, cranes, hoists, scissor lifts, manipulators, etc.

System Integrator: A company that identifies purchases and manages the integration of various component parts and services to provide an automated solution to end user customers.

Original Equipment Manufacturer (OEM): Companies that manufacture equipment as the primary business focus and incorporates material handling component parts in the design of their product.